Building Global Brands; Nadeen Borg

Nadeen Borg is the founder of WY Consulting Group. She and her team work with brands across North America, Australia and Europe. I met her at Web Summit in Vancouver, known as the world’s premier tech conference. WY Consulting is a collective of marketing, communications, and leadership experts who help businesses grow through strategic support. Nadeen brings bold ideas, global insight, and a collaborative spirit to help organizations realize their full potential.

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• Website: www.wy-cg.com

Most Influential Person

• Myself

Effect on Emotions

• I've done mindfulness as part of accident recovery therapy. There was one thing that stood out to me. It was called wiseman theory.
• You have the emotional brain on one end and the logical brain on the other. They are two sides of the spectrum.
• To get to the wiseman, it's somewhere in the middle. It's a mix of emotion and logic. 

Thoughts on Breathing

• Breathe in through your nose and out through your mouth. That typical yoga breathing is where I try to be.
• My coordinator, Nikol was on the plane with me yesterday and I was trying to get all kinds of deadlines done. She was suggesting I breathe, and that was helpful.

Suggested Resources

• Book: The Untethered Soul by Michael A. Singer
• App: Calm 

Bullying Story

• There are many stories, but one that stands out is from an early job where I faced inappropriate comments and a lack of trust in my work.
• Looking back, I wonder how I would’ve responded if I had the mindset I have now.
• Mindfulness has taught me to accept where you are in the moment—that every experience is part of growth.
• The real shift comes from knowing when to speak up, when to listen, and how to move forward with intention.