The Secret to High-Performing Brand Partnerships (Planetags & Qantas Case Study)
The Brand Building Podcast

The Secret to High-Performing Brand Partnerships (Planetags & Qantas Case Study)

2025-03-19
What happens when an iconic airline partners with an aviation collectible brand? A product launch that rewrites the rules of direct response marketing.  In this video, we break down how PlaneTags and Qantas Airlines turned retired Boeing 747 skin into a must-have collectible—and generated an 11.36x ROAS in the process. From paid social strategies to brand partnerships, this campaign proved that great storytelling and strong collaborations drive massive results. If you're a brand looking to scale like th...
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