Beth Waterfall could be described as a unicorn because of how she’s using her traditional professional skillset to influence the innovations in cannabis. Prior to 2015 when she made the leap of faith into cannabis, Beth worked for the marketing department of some of the Boston area’s leading legal and financial service firms. Her ability to apply the best practices and proven methods she developed in coaching lawyers, accountants and other executives is now benefitting the emerging cannabis industry. In addition, she is building an expansive and trusted cannabis net...
Beth Waterfall could be described as a unicorn because of how she’s using her traditional professional skillset to influence the innovations in cannabis. Prior to 2015 when she made the leap of faith into cannabis, Beth worked for the marketing department of some of the Boston area’s leading legal and financial service firms. Her ability to apply the best practices and proven methods she developed in coaching lawyers, accountants and other executives is now benefitting the emerging cannabis industry. In addition, she is building an expansive and trusted cannabis network in New England and beyond as the co-founder of Elevate Northeast, a Massachusetts-based, women-founded nonprofit created to support the Northeast U.S.'s growing cannabis industry through workforce training, education and advocacy.
On today’s podcast Joyce and Beth talk about women in cannabis, cannabis entrepreneurs, and the what she sees happening in New England and beyond for cannabis in 2021.
Topics Discussed
(1:20) Joseph and His Amazing Technicolor Dreamcoat
(4:20) Elevate Northeast
(4:50) Beth Waterfall Introduction
(5:25) Elevate NE Origin Story
(7:55) Building A Cannabis Business Culture
(8:10) Cara Crabb-Burnham
(8:37) Tashonda Vincent-Lee
(9:35) NECANN Boston
(12:12) The Harvest Cup
(13:14) 40 Under 40 in Boston Business Journal
(14:16) Shanel Lindsay
(16:25) Bringing Professional Women Into Cannabis
(19:22) MariMed in Norwood
(19:45) Cannabis Industry Needs Scientists!
(21:00) Testing Labs in MA
(24:00) Crushing the Cannabis Stigma
(25:00) Elevate NE 2021
(26:00) Business Enrichment Series
(26:50) Jews Who Toke
(27:35) Holyoke College Cannabis Education
(29:00) Worcester Our Cannabis Capital
(29:28) Sponsor The Canna Mom Show
(30:31) Irie Bliss Wellness
(33:03) Beth’s Personal Cannabis Story
(39:45) NECANN Boston
(40:33) Connect with Elevate NE
Elevate Instagram
Elevate Facebook
The Canna Mom Show wants to thank:
Josh Lamkin and Bella Jaffe for writing and performing TCMS theme music
Kelly Dolan of Retail Results Inc
Lori Lennon of Thinkubator Media
Kim Kramer of McLane Middleton
Cannabis Creative Group
Pod617, The Boston Podcast Network
ï Member, Cannabis Marketing Association
ï Member, 2020 Cannabis Marketing Summit Host Committee
ï Programming Director, New England Cannabis Network (NECANN)
ï Member, Community Research Advisory Board, Cannabis Center of Excellence (COE)
ï Supporting Member, Minority Cannabis Business Association (MCBA)
ï Founder, Massachusetts Mothers for Regulation and Taxation of Marijuana
ï Founder of The Cannabis Supper Club
ï Member, MassCann/NORML
ï Member, South Shore Chamber of Commerce
ï Former Chairwoman, Women Grow Boston Chapter
ï Former Editor of New England Cannabis Network's Weed Blog
