S04E01: German Enterprise Localization Sector

Happy International Women's Day 2023!

Translation Company Talk podcast brings you another insightful interview. Today our guest is Adelina Cristovao. In today's episode we talk about localization in the Enterprise Sector in Germany. Over the past century Germany has driven localization to new levels due to its unique language, culture and geography. 

Adelina talks about what makes the German market unique for localization, how localization is done in Germany, the ratio of exports versus imports related content re, what languages and markets are paramount in the German enterprise segment, how German enterprises reacted with regards to their budgets for localization in the past 24 months of volatile economic and market conditions, and much more. 

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This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.