Improve Your Retail Sales Pitch With This Simple Process | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

So today is a two-parter, so you'll have to come back tomorrow. I call this one "Tribal Knowledge Doesn't Help Anyone".

Are you the best salesperson in the store? Are you the one that knows exactly how something fits together? Are you the one that knows how to be the best with this one product? How to use it? The secret features you've learned? It doesn't make additional sales if that's only in your head.

So today, part one is, I want you to take a friend, go to a Starbucks, or invite them over. Just describe, maybe first, your store. How is it different than other stores? Maybe you'll take one line of yours that you really like, you'll go through and talk about why you chose them, or what makes them different, or maybe you'll just talk about it as a customer. Say, "I bought this product, and this is what I got out of it. This is how it works so well for me." That's today. I just want you to record and transcribe one conversation. You can upload it. There's a lot of different ways you can do it. One I use is called speechpad.com.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!