Email & Online Marketing Tips for VARs w/Barcoding’s Jody Costa

2022-04-14

Sifting through our inboxes, it may feel like email marketing is more junk than useful, but when done properly, it’s still one of the most cost-effective and high-ROI methods for reaching your targeted audience. Barcoding Inc.’s Jody Costa returns to the pod to help us understand how to be more deliberate and coordinated with our emails. How do you build a strong list of subscribers? How do you keep them from unsubscribing? What should you be sending them? It’s the episode that reminds Dean that Millennials are actually adults now! #VARValue – What...

Sifting through our inboxes, it may feel like email marketing is more junk than useful, but when done properly, it’s still one of the most cost-effective and high-ROI methods for reaching your targeted audience. Barcoding Inc.’s Jody Costa returns to the pod to help us understand how to be more deliberate and coordinated with our emails. How do you build a strong list of subscribers? How do you keep them from unsubscribing? What should you be sending them? It’s the episode that reminds Dean that Millennials are actually adults now!

#VARValue – What social media and/or email platforms do you recommend for resellers to use? (Thanks to George Biastre for the question and for suggesting the topic!)

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