Episode 6 - Asking the Right Questions (with Dan Siddle of Molson Coors)

In this episode, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. We discuss how insight teams can dig deeper into key questions, understand needs and prioritise projects.

Dan shares advice for managing proactive and reactive research, criteria for evaluating priorities and processes for streamlining business relationships. We also touch on navigating the uncertainty around major exploratory projects.