From Local to Global: How SA Marketers Can Compete Globally

2025-03-20

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In this episode of South Africa Tech Marketers, Kirsti Lang sits down with Kirsten Van Rooyen, Associate Director of Marketing Strategy at Superside, to unpack what it takes to build a global marketing career from South Africa. Kirsten shares her non-traditional path—from working in the music industry to leading marketing strategy for a fully remote, global company. She breaks down how South African marketers can position themselves for international roles, master performance marketing, and navigate remote work effectively. Whether you're looking to land a job at an international tech company, level up your m...

In this episode of South Africa Tech Marketers, Kirsti Lang sits down with Kirsten Van Rooyen, Associate Director of Marketing Strategy at Superside, to unpack what it takes to build a global marketing career from South Africa.

Kirsten shares her non-traditional path—from working in the music industry to leading marketing strategy for a fully remote, global company. She breaks down how South African marketers can position themselves for international roles, master performance marketing, and navigate remote work effectively.

Whether you're looking to land a job at an international tech company, level up your marketing skills, or understand the realities of remote work, this episode delivers practical insights.

Topics Discussed:

How South African marketers stand out globally
The challenges and benefits of working remotely in international teams
How to position yourself for success in international hiring
The role of data in marketing strategy
How Superside builds high-performance remote creative teams
Why marketing success requires a mix of creativity and analytics

Key Takeaways:

South Africans have a competitive advantage in global marketing due to their adaptability, problem-solving skills, and ability to work across cultures.
Remote work requires structure and intentionality. Without clear boundaries and proactive relationship-building, it can become isolating.
Hiring managers in global companies look for autonomy, strategic thinking, and problem-solving skills. Demonstrate these in your applications and interviews.
Understanding data is essential for modern marketers. The ability to analyze performance and optimize campaigns separates high-impact marketers from the rest.
Success in international marketing comes from balancing creative instincts with data-driven decision-making.

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