Creating a Purpose-Driven Brand: A B2B CMO’s Guide For Aligning Marketing With The Company’s Purpose

Creating a Purpose-Driven Brand: A B2B CMO's Guide For Aligning Marketing With The Company’s Purpose

In this episode of Marcom Mode, host Kristin Jones interviews Sandy Skees, Executive Vice President at Porter Novelli, about building purpose-driven brands and implementing sustainable marketing strategies. As a global leader in purpose and impact practices, Sandy shares invaluable insights on:

• Defining and operationalizing a company's purpose
• Aligning corporate goals with environmental and social impact
• Overcoming challenges in building purposeful brands
• Measuring the success of purpose-driven initiatives
• Implementing ESG (Environmental, Social, Governance) practices in marketing

Sandy discusses real-world examples of successful purpose-driven campaigns and offers practical advice for B2B marketers looking to integrate sustainability into their strategies. She emphasizes the importance of authenticity in purpose-driven marketing and provides guidance on avoiding "greenwashing" pitfalls.

Whether you're a marketing executive aiming to lead your organization towards more sustainable practices or a B2B marketer looking to align your brand with a greater purpose, this conversation offers actionable insights and fresh perspectives. 

Learn how to build a purposeful brand that resonates with stakeholders, drives employee engagement and contributes to long-term business success.

Subscribe to Marcom Mode and tune in to this enlightening discussion.

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