Ep 049 - Why People Hate Progress (and What Marketers Can Learn from the David Goggins Controversy) | Market Reconnection

On this episode of Market Reconnection Podcast, Ivan Temelkov unpacks why people say they want change but often fight against it when it shows up. Using the recent David Goggins social media controversy as a case study, Ivan explores the psychology behind why progress triggers resistance—and what marketers, entrepreneurs, and leaders can learn from it. Discover how to embrace the haters, market to the movers, and position your brand as a force for real progress in a world that fears it.