Ep. 10: The Art of Leveling Up Authentically | AJ DeDiego of AJ’s Baking Co.

2023-07-24

If you're looking for the blueprint to making the leap from working for someone else to working for yourself, all while simultaneously infusing your authentic self into your brand, this episode is IT! Today I'm joined by my fellow Halloween Baking Championship castmate, baking biz owner, and entrepreneur AJ DeDiego! AJ took his career and business into his own hands by learning how to bake, and laying a strong foundation to support his transition into working for himself full time. His story is truly inspiring, so listen with care- you ...

If you're looking for the blueprint to making the leap from working for someone else to working for yourself, all while simultaneously infusing your authentic self into your brand, this episode is IT!
Today I'm joined by my fellow Halloween Baking Championship castmate, baking biz owner, and entrepreneur AJ DeDiego! AJ took his career and business into his own hands by learning how to bake, and laying a strong foundation to support his transition into working for himself full time. His story is truly inspiring, so listen with care- you may want to quit your job within the hour!

BONUS: Stay tuned at the end of the episode to hear our bonus segment, This or That! I present AJ with two tempting options and see which one he chooses and why.

Support AJ!

Give AJ a follow on Instagram
Check out his website, blog, and online store here
Check out his monthly live streams for The Fresh Market
Watch us both compete on Food Network's Halloween Baking Championship Season 8, now streaming on Discovery+!

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