How ‘purchasing with purpose’ is impacting apparel consumer choice

Terry Lawler, fabric development manager for Naia at Eastman, discusses with Ian Welsh changing consumer habits in the apparel sector and why they are becoming more concerned with what goes into products.

Lawler argues that more sustainable products are the future, with more flexible, multi-purpose, garments, with a real shift towards consumers identifying themselves as sustainable shoppers. They talk about why people will be shopping less and looking for better, longer-lasting products.

Eastman Naia was a sponsor of the recent Innovation Forum sustainable apparel and textiles conference.