How Niching Your Practice Is Not The End: Interview with Dr. Nicola McFadzean, ND - PPP: 062

Today I'm talking to Nicola Fadzean. I asked her to be on the show because I know we're always hearing about how to identify the target audience that you want to be treated is and how to figure out what that ideal patient avatar looks like. The thing is we hear it time and time again, questions like, "what does your ideal patient look like?" "what do they do?" "what are their hobbies?" "How old are they?" etc. It's incredibly important to know those things, but the part I find we're struggling with as a community, especially as a recent grad, is not knowing who that ideal patient is. We don't know if we want to focus on a certain group of people or one type of patient. Nicola went through this exact experience. She didn't

Nicola went through this exact experience. She didn't know who exactly she wanted to treat so she ran this generalized practice until one of her mentors told her there's no one really working on Lyme disease so she should get into it. You'll hear throughout the interview that it wasn't necessarily her true passion to treat the Lyme community, but she found a way to niche her market and grow her practice. It's a very interesting journey that she went to and I wanted to share that here on this podcast because I know so many of us feel we need to figure out exactly who we're going to treat right away, but you just don't know the path your business is going to on to get there. It's about being open to the evolution of your business and letting things happen over time. 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It’s a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Nicola:

1. How does a practitioner figure out who their patient is?
2. What were the steps you took to grow your business?
3. How do you mentally prepare yourself when treating something like Lyme disease?
4. How do you work through not having enough clients or not having a busy practice?
5. What else have you found to be useful in leveraging the revenue in your business without taking more of your time?

 

What You'll Learn From This Episode:

• How Nicola found her specialty or niche.
• What Nicola does to network in her field.
• How she managed to work with clients through the business side of things. 
• Tips for time management and where to focus one's time when building a practice.
• What Nicola does to deal with clients canceling appointments. 

Connect with Nicola

Website | Her Book | Restor Medicine

Listen to Last Week's Episode!

How to Own Your Expertise, Build Your Influence, and Expand Your Impact: Interview with JJ Virgin