Adjusting Your Time for a Busy Store | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

I love a busy store, don't you? Time just goes by. Everything works well. But one of the challenges we have is some of our employees don't know how to make it faster or shorter depending on the number of people. And what I'm talking about today is that the length of time with a shopper has to diminish the busier the store is. So what I want you to think about, today, is role play with one of your employees, a scenario of somebody that's looking at one of your best sellers and you want them to give them two minutes and explain it and go through and qualify them. You want to give them one minute and then you want to give them 30 seconds after that.

And the goal is that they can understand that when I have a leisurely time and it's just me in the store, I have longer time. I can talk about something I'm familiar with, but if I have to touch multiple people, I've got to get to the point and not be dismissive and say, "Hey, if you have any questions, let me know." I still have to get that same information across. I just have to be more succinct.

So that is my tip for you, today, is go out and roleplay one scenario on a bestseller with one of your best employees at two minutes, one minute, and 30 seconds, and then you'll give them the tools to be able to change gears when you're really busy.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!