Why do experts struggle to tell stories? Part 1

We have interviewed many experts. Most of them excellent. They know their stuff and what they want to pass on to others. But, frequently when we ask them to illustrate a point with a story they struggle to come up with a concrete real example. Why is this? In this two-part episode, we explore possible explanations and ways that we use to get around it. 14mins 36 secs

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