Evergreen Webinar Funnels: How To Find The Right One For Your Audience

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Introduction: The Evolution of Evergreen Webinar Funnels

Remember when webinars used to be simple, live events? Those days are long gone. The game has changed dramatically with the advent of automation and various formats. In this blog post, we’ll explore the three types of webinars that you can use to elevate your marketing strategies and why an evergreen webinar funnel is worth your attention.

The Transformation from Live to Automated Webinars

Once upon a time, webinars were much like insurance or financial planning seminars; you had to be present to deliver them. But technology has disrupted this model. From live to automated to on-demand, the landscape of webinars has diversified, enabling marketers to employ them in more versatile ways.

The Three Flavors of Webinars and When to Use Them

When we talk about webinars, three main types come to mind:

1. Live Webinars: These are real-time events. However, they are usually not the focus when constructing an evergreen webinar funnel. They can, nonetheless, be used for affiliate marketing or seasonal promotions.
2. Timed Webinars: These start at specific times during the day. Initially, we found success in offering these multiple times, but the audience behavior has evolved.
3. On-Demand Webinars: This is where the evergreen webinar funnel shines. An on-demand format allows viewers to engage with the webinar, fitting their busy schedules instantly.

The Evergreen Shift: Why Timing is Everything

Two years ago, the tides turned for timed webinars. People became more aware that they were not always participating in a live event, leading to decreased commitments to specific timings. We counteracted this by running webinars that started every 15 minutes. This strategy significantly boosted both registration and attendance rates. It's about capturing the audience when they are most engaged—usually, that means instantly through on-demand, evergreen webinars.

Why Evergreen Webinar Funnels Are a Must

If your target audience consists of busy professionals like business owners, doctors, or blue-collar workers, evergreen webinar funnels are essential. They provide instant value without demanding any waiting time, increasing the likelihood of engagement and conversion. In essence, it's not just a strategy; it's adapting to the behavioral needs of your target audience.

How Webinars Serve High-Ticket Items

Webinars, especially those in an evergreen webinar funnel, are a go-to strategy for selling high-ticket items, whether coaching services, masterminds, or products priced over a thousand dollars. They allow for complex, nuanced offers that require more than a straightforward hard sell.

Your Next Steps in Building an Evergreen Webinar Funnel

Are you interested in building your evergreen webinar funnel? Whether you're a team player or a DIY type with technical and marketing skills, the opportunities are endless.

• For Custom Solutions: Book a 1-on-1 Action Plan Call to tailor an automated webinar sales funnel specifically for your business.
• For the DIYers: Click here to learn how to build high-conversion sales funnels independently.

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[VIDEO TRANSCRIPT (ABOVE)]

Webinars come in a lot of shapes and sizes now. Back in the day, it used to be that you would basically plan an event and go to a webinar, write your copy, and then show up and present this thing live to your group of people. And it worked out great!

But now that everybody uses webinars, they can be automated, meaning they can play whenever, whether you're giving them or not. It has given rise to different webinar formats and ways you can use an evergreen webinar funnel as a content-based asset, as a sales asset, as opposed to just having to show up and present this thing. Like in the insurance and financial planning space, they have to go and make lunches, show up at lunch and give this presentation, and everything else.

Webinars in the olden days were similar. You had to show up and present this thing live. Then, suddenly, some companies would play this recording on the goto webinar for you and charge hourly for it. And then, there was automated webinar software that would play the video at a particular time. And now there's still automated webinars software, and there's still live webinars, of course. And there are times when you use those, but there's a third time, there's a third kind that we use quite a bit, something that is just more on-demand. So, in this video, we will walk through the three types of webinars, when we use them, why we use them, and what you can expect from them. And then we're going to come back and recap it. So I'll see you in a minute.

Now, when it comes to planning webinars, as I said, we will talk about this in a later module, but we run three different kinds of webinars. And you're going to see examples of these. There's the live webinar, of course. We don't build live webinar sales funnels because they're short-term. But many folks take the automated webinars we put together for them and then run them live with affiliates.

So, we don't write a webinar expressly to deliver that webinar live. We write the webinar to automate the evergreen webinar funnel. Then that copy, that presentation can be shown live for an affiliate or if they're running a seasonal promotion or something like that. All the stuff we do is really about building automation.

So, the first kind of webinar is live. The second kind of webinar is timed. So this can be... We've tested so many different timed webinars over the years, and what worked about three years ago was picking a couple of times throughout the day and then having the webinar broadcast during those couple times. So you might like one in the afternoon, six at night, and nine at night, and then somebody can self-select. Pick the time that they want to attend based on their schedule, and then they would follow.

Then, about two years ago, it switched. Automated webinars started becoming and are just more generally accepted. And people knew that the webinars they were attending weren't necessarily live. So they began whenever they were posed with a question of what time do you want to start? They would do none because they're like, "Well, I'll just come back to this page later when I decide I want to sign up for the webinar." And then they weren't coming back to the page.

And what we ended up doing to combat that was the webinar registration, which would start every hour or every 15 minutes. And we've done a lot of testing back and forth. And every 15 minutes seems to be the thing that converted the most visitors. So right now, it is 11:17 a.m. here. And so the next webinar would start at 11:15, so I would wait eight minutes. I'd sign up for the evergreen webinar funnel and then wait eight minutes for the webinar to start.

And what that did was it increased the webinar registration because people wouldn't leave. They were like, "Well, I can wait for eight minutes. I can wait for two minutes. I can wait for 14 minutes for the presentation to start." And then the second thing it did was it also increased the webinar attendance.

So because somebody was only expected to wait for three, seven, or twelve minutes, they would stay on the page and attend the webinar when it went live. So we did a live webinar registration with about a 30% attendance, a timed webinar if it was out into the future, like it's 11:00 now and if it was going to play at seven o'clock tonight. The registration then their attendance would be about 35 or 40%. If we scheduled it to start every 15 minutes, the attendance was closer to 50 to 55%, so we're putting many more people on the webinar than we would if we timed it. So we just ran 15 webinars that started every 15 minutes for quite a while. And we still do.

You will see in many examples that we still have webinars that start every 15 minutes, but lately, in the last six to nine months, what we found working is just on-demand webinars. So rather than any timed, it's, I mean, it's passe, but I mean it's just a, it's a video lead magnet. It's not necessarily even a webinar. We still call it a webinar because it needs to have that presentation feel, but now it's just an on-demand replay. Hence, it's an opt-in page and then a webinar register or a webinar room page, which doubles as the webinar replay page. It has an appealing button, the whole thing. And you'll see some of those. But so we've moved through the gamut.

Live webinars still work if you have an audience you're presenting to or an affiliate sends you an audience. Timed webinars starting every 15 minutes should be used and tested, with webinars starting immediately like an on-demand evergreen webinar funnel. And the reason is because your prospects are busy.

A lot of it depends on your target market your customer avatar. But if you're targeting busy people, business owners, doctors, chiropractors, contractors, any blue-collar worker, heaters, plumbers, HVAC folks, then a lot of times, you're going to get better results if you provide that instant replay because they don't have to sit around and wait. Because I mean, you tell those kinds of people to wait for seven minutes, they're just not going to do it. They might send it to their system, but that's probably, they're probably not going to, they're probably just going to leave and be like, "Ah, whatever. I'll check out the replay later." And then they don't ever do that.

So, catching them immediately with an instant replay is a good idea. So it's just one of the things that we look at when building these sales funnels, and we'll talk more about that when we get into the [inaudible 00:07:31] webinar sales funnel build.

All right, so those three webinars depend on what your offer is. It depends on what you're selling. It depends on whether you're going right for an order form, whether you want somebody to click a link and then schedule a call with you, whether you're going to sell on the phone, or what you're trying to do with the webinar. But regardless, evergreen webinar funnels are great for high-ticket coaching. They're great for high ticket masterminds, for anything that anything that's over a thousand dollars or a more complex offer than, "Hey, go buy my shit."

So, suppose you would like to learn more about putting together these webinars in your business and building webinar sales funnels that are automated, and there is marketing automation. In that case, people just come in, listen to your presentation, attend your webinar, and then either book a call or buy from you. Click here to book a 1-on-1 Action Plan Call. We will discuss architecting one of these automated webinars sales funnels for you.

If you have a team or are more of a DIY type, you have tech and marketing skills, click here to learn how to build high-conversion sales funnels on your own...

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