Switzerland Reopens to Americans with a New Tourism Campaign

Claudio Zemp, director-Americas for Switzerland Tourism, talks with James Shillinglaw about his country’s reopening to vaccinated Americans, now set for June 28 (see related story in this issue). He also details how Switzerland is launching a new b-to-b and b-to-c campaign to attract more American visitors this summer and beyond, all on the heels of a widely praised earlier campaign starring tennis star Roger Federer. For more information, visit www.myswitzerland.com/trade.

If interested, the original video of this podcast -- with supplemental pictures and video -- can be found on the Insider Travel Report Youtube channel  or by searching for the podcast's title on Youtube.