Mike and Becky Hicks own Lincoln Market & Deli in San Luis Obispo, California, which is right around the corner from my house and their own house. If you’ve never been to this deli before, I’ll describe it: Lincoln is warm and cheery, an old building that’s been updated with colorful murals inside and out. There’s a long communal table in the front room, a grocery section, a bottle shop, a boutique with fun things anyone would want, a patio, and my daughter’s favorite section, the pinball and video game cave. It’s situated deeply in a residential neighborhood, and Mike and Becky saw its potential before they bought it. Listen in as they describe their journey as business owners and “sando slayers.”
Lincoln Market & Deli
Instagram: @lincolnmarketdeli
David Walker, co-founder, Firestone-Walker Brewing Co, Buellton + Paso Robles
Sarah Deiter, creative and owner, Makers & Allies, SLO
Antonio Diaz, filmmaker and publisher, The Migrant Kitchen and Life & Thyme Magazine, Los Angeles
Captain Mark Tognazzini, fisherman and restaurateur, Morro Bay
Father Ian Delinger, priest, St. Stephen’s Episcopal Church, and food journalist, KCBX, San Luis Obispo
Golzar Barrera, chef and caterer, All Purpose Flower, Solvang
Gray Hartley + Frank Ostini, winemaker and restaurateur, Hartley-Ostini Wines, Hitching Post II, Buellton
Jacob + Brooke Town, restaurateurs, The Spoon Trade + Grover Beach Sourdough, Grover Beach
Megan + Jeremy Raff, farmers, Dare 2 Dream Farms, Lompoc
Robin Wolf, mixologist, The Hatch Bar + Restaurant, Paso Robles
Sandi Sigurdson, community leader and recovering alcoholic, SLO
Brian Collins, chef and owner, Ember, Arroyo Grande
Alberto + Gessica Russo, chef and owners, Flour House, SLO
Matt Kettmann, Central Coast Editor, Wine Enthusiast Magazine, Santa Barbara
Libby Parker, registered dietitian and eating disorder specialist, Not Your Average Nutritionist, SLO
Trevor Peterson, distiller and owner, Bixby Gin, Lloyd Distillery, SLO
Zack Andrade, farmer and owner, Spinaca Farms, Gilroy
Sheila Spector, home baker and food blogger, Dinner at Sheila’s, SLO
James Sparks, winemaker and owner, Kings Carey Wine, Santa Ynez
Hayley Cain, food writer and punk rocker, SLO
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