Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact-based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men-style. And provide insights into why we work the way we do and how to improve.

https://www.trinityp3.com/2015/08/data-intuition-decision-making/