Episode 21: Lianne McOuat

In this episode of Livabl Launch, host Matthew Slutsky sits down with Lianne McOuat, EVP of Strategy & Creative at McOuat Partnership — one of North America’s leading real estate marketing agencies. With three decades of experience launching iconic communities across Canada and the U.S., Lianne shares an insider’s perspective on what really goes into bringing a new home project to life.

We dive into:

• Growing up in a family-run agency and what makes family businesses thrive in this industry

• The surprising amount of strategy and storytelling behind every new community launch

• What actually happens after a buyer clicks “register now”

• The evolution of lead generation, from print ads to AI

• Why Toronto punches above its weight in real estate marketing

• And the one marketing tactic builders always say they’ll do… but never follow through on

Plus: Lianne shares where she sees the future of new home marketing headed — and how the smartest developers are already adapting.

Whether you're a marketer, builder, just love real estate, or thinking of buying a new build home, this episode is packed with insights you won’t want to miss.