Digital native brands. 2015-2019: A discussion with Traub’s Kelsey Groome, Daniella Fischel, and Michal Edelman Tepper

In the spirit of continuing a TRAUB tradition, this year we revisited our previous US New Davids report for our fourth and final annual study. In this year's study we curated a selection of 350+ digital native brands across five key categories: fashion, accessories, beauty, wellness and home. We talk about: ways in which New Davids are expanding into multiple distribution channels including retail and wholesale, how brands are built today, changes in what consumers look for, favorite digital native brands, and more.

 

Interviewed by Mortimer Singer.