A sense of touch

With more than 20-years’ experience in and around live events, Mike Ford, director at UK/US based full-service engagement agency Touch Associates, has been involved in delivering and developing hybrid and virtual solutions since 2015.

In this episode, Mike talks about the reasons clients wanted to switch away from physical show in those early days, highlighting how budget constraints took one company from hybrid and on to fully virtual within about three years, but kept all the plates spinning.

Among a number of topics, we discuss the formats that get great events going online, their learnings, how tech has a whole lot of answers if you know who to ask. The ‘always on’ of virtual events and the potential for year-round partnerships with agencies. 

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