Dustin Hillis - Redefining Possible

As Chief Executive Officer, Dustin Hillis is leading the vision and strategy to make Southwestern Family of Companies the largest and most impactful privately-owned company worldwide by 2048.

In addition to being CEO of Southwestern Family of Companies, Hillis is a Co-Founder of Southwestern Consulting, a sales and leadership coaching, keynote speaking and personal empowerment firm that helps clients around the world drive sales performance through the use of time-tested principles and proven methodologies. He remains the head of Southwestern Coaching. With more than 100 fully dedicated Southwestern Consulting Certified Coaches operating in seven countries, the business has helped over 10,000 clients grow their incomes by more than 25 percent on average. The coaching business grew at 60 percent per year for the last 8 years before Hillis took on the role of CEO of Southwestern Family of Companies. 

Dustin joins Mitch on the podcast to discuss his backstory, how he got involved with the Southwestern Family of Companies and all they are doing for entrepreneurs and start-ups around the world.  You can also watch a video of their discussion on our YouTube Channel.

As a junior at the University of Tennessee, Hillis broke the more than 160-year-old, all-time sales record for Southwestern Advantage, making a profit of more than $100,000 in 14 weeks. That sales record still stands today. With a degree in psychology and experience knocking on thousands of doors, Hillis is an expert in buying, selling, management behavior and how to adapt to the way people want to be communicated with.

Hillis is the co-author of Navigate 2.0: Selling the Way People Like to Buy, and the co-creator of the sales training curriculum Top Producer’s Edge, Manager’s Edge and Executive Edge. His latest project Redefining Possible (co-authored with Ron Alford) is set to release soon.

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