How Israeli Companies Can Win the Global Green Marketing Game

Brenda and Benny discuss on Match B2B Insights how Israeli companies are excelling in sustainable branding and marketing globally. They attribute success to Israel's innovation driven by resource constraints. Noteworthy examples include SodaStream's anti-plastic efforts and Netafim's water-saving irrigation systems. Global consumer demand for sustainability is growing, requiring tailored marketing strategies and transparent, measurable impacts.

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