Communications led sales enablement - ep 6 - Stories not pitches

How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe

Key takeaways:

• The need for sales teams to rethink their language and use tools that have traditionally been the domain of  influence and reputation management.
• The importance of understanding that prospects value the conversation point and the story at the point of sale.
• The role of the seller or relationship manager to ensure the right story is being fed to their contacts in the right way.