Unlocking the secrets of neuroscience in event design

2025-07-03

Event strategist and consultant at ElectraLime Marketing, a company she founded in 2009, Lisa Schulteis is also a director of the North West Event Show. Coming to the sector from working as a neuropsychology technician isn’t the most traditional route, but using those skills to analyse show content for optimal brain function, unlocking the secrets of neuroscience in event design, has proved to be an extraordinary asset. This episode sees Lisa reunited with host Adam Parry, who she has worked with a...

Event strategist and consultant at ElectraLime Marketing, a company she founded in 2009, Lisa Schulteis is also a director of the North West Event Show.

Coming to the sector from working as a neuropsychology technician isn’t the most traditional route, but using those skills to analyse show content for optimal brain function, unlocking the secrets of neuroscience in event design, has proved to be an extraordinary asset.

This episode sees Lisa reunited with host Adam Parry, who she has worked with at Event Tech Live and Event Sustainability Live, discussing attention spans and how organisers can get people back in the groove.

Across a fascinating 40 minutes, Lisa and Adam look at ‘pattern interrupts’, combating the scrolling impulse, gamification, energising audiences after breaks/lunches, and memory mapping. Listen out for examples of events getting it right on one hand, and bad choices, such as over-stimulation, on the other. It’s all here…

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