It’s Time to Stop Boosting Posts on Your Phone

In this episode of Ready, Set, Paid Ads, we’re tackling one of the most common mistakes businesses make with social media advertising: boosting posts directly from a phone. While it’s tempting to use the boost button for a quick result, this approach often ends up wasting valuable budget without achieving meaningful results.


I breakdown the recent Apple surcharge that’s set to cut into ad budgets even more and why this makes it all the more critical to optimise your ad spend and ensure every dollar is working hard for you.


Find out why it’s worth moving beyond the “boost” button to get more strategic with your ad spend. Plus, how to get confident with the Facebook Ads Manager platform for a more effective way to control targeting, audience selection, and ad placement.


If you’re ready to stop throwing money at quick fixes and start building ad campaigns with long-term impact, this episode is for you. Tune in and take the first step towards ads that actually pay off!