Episode 76 - Indifference

The Price of INDIFFERENCE

Did you know that 85% of customers leave or switch providers because of “Perceived Indifference”? It’s true! The most common reason that you are losing your current customers is they don’t think you really care if they stay or not.

I recently had an experience that made it VERY CLEAR that this was the case. I had been a customer of this business for nearly 10 years – but when I was presented with a new opportunity, it became very obvious that I was no longer all that important to my old service provider! Are you making the same mistake?

Here is the REAL TRUTH: It is FAR CHEAPER and MUCH EASIER to RETAIN your existing customers than it is to find and convince a new customer to begin using your product or service. So why do you spend more time and money in search of NEW customers – rather than putting that effort into loving on your existing customers?

We are all guilty of it. We love the hunt. We love the challenge. We may even get compensated more to find new customers. So there is a tendency to forget your current customers after a while. We get complacent and lazy with them.

Here’s Your Net Worth Tip of the Day

You need to put MORE effort into making your CURRENT CUSTOMERS feel special than you do the PROSPECTS you are chasing.

Answer these questions: 1) How do my current customers know how much I appreciate them? 2) How am I demonstrating that my current customers are MORE valuable than my prospects? 3) Am I offering anything to my prospects that I am not already giving to my current clients?

The answer to these simple questions may be the difference that makes your current customers feel like they are still important and special to you!

To get more tips on how to improve your leadership skills, your team engagement and your business results, go to my website, www.tourdeprofit.com and you’ll find lots of free stuff there. Now, go get ‘em this week. And remember, whatever you do, RIDE HARD!