Marketing burnout that many coaches and consultants face

Welcome to the Coffee with Karen podcast, where Karen and her guests discuss topics related to holistic health, current affairs, and business from a mental, physical, and spiritual perspective. In this live episode, Karen is joined by Amy Hager, the lead coach at the Content Personality Club hosted by the Joyful Business Revolution. Together, they delve into the issue of marketing burnout that many coaches and consultants face.

 

Amy's extensive experience in marketing and community building has helped coaches and consultants worldwide build businesses they love. She explains how she started building communities from a young age, leading her to careers in radio, TV, publishing, and eventually, the non-profit space building sales and marketing strategies.

 

The speakers then delve into marketing burnout, discussing how different social media platforms can distract from the real work of creating strong messaging. Amy advises entrepreneurs to master their content personality type and be consistent on one social media platform that they enjoy being on. The speakers also explore how to choose the right social media platform based on your personality type and offer tips on balancing out a team when hiring employees.

 

The podcast highlights the importance of knowing your content personality type and how to utilize it in marketing messaging and working with others. The speakers also emphasize the need to communicate boundaries and expectations in today's age of constant connectivity and the significance of email marketing and building an email list.

 

Overall, this episode offers practical solutions and valuable insights for coaches and consultants to build businesses they love without experiencing marketing burnout. Listeners are encouraged to focus on what brings them joy and is effective, experiment playfully within their personality type, and take the risk of hiring someone when the time is right.

 

FB Profile: https://www.facebook.com/groups/ContentStrategyLab

https://www.linkedin.com/in/amy-hager-cae-iom-393493a/

Linkedin Profile: https://joyfulbusinessrevolution.com/quiz/

 

Your Host Karen Roberts

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