Why are car dealerships slow to evolve? With Todd Mullen from the Montrose Auto Group

 

🎙️ In this episode, we’re breaking down the myths around car dealerships and spotlighting the leaders who are changing the game from the inside out. If you've ever walked into a dealership feeling like you're on guard, this conversation will flip the script.

We’re joined by Todd Mullen, Vice President of Operations and Managing Partner at Montrose Auto Group. He gives us a candid look at dealership life—from putting out daily fires to pushing culture shifts in an industry often resistant to change. If you're in the auto space, you’ll want to hear how Montrose is making leadership, transparency, and social media work for them.

 

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⏱️ CHAPTERS
00:00 Intro
01:40 Meet Todd Mullen, VP at Montrose Auto Group
04:50 From wholesaling to operations: how it all started
07:20 Culture, customer service, and washing the occasional car
10:30 Legacy leadership and the vision of Mike Thompson Sr.
13:15 Why customers still misunderstand dealerships
15:30 The powersports perspective: making it fun again
17:05 Social media as the great equalizer
20:00 Transparency, trust, and re-educating the buyer
23:00 The real numbers: dealership profit explained
26:00 Why Montrose bet big on social media (and won)
29:00 What every dealer needs to know about content
32:00 This generation of buyers doesn’t hesitate to post

 

▶️ Watch this interview on YouTube

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🔗 More About Our Guest
Todd Mullen is the Vice President of Operations and Managing Partner at Montrose Auto Group, one of the most respected automotive dealer groups in Northeast Ohio. Learn more: https://montrosegroup.com

 

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