Golf’s On-Ramp: How Golf It! is Changing the Game

What if the game of golf could truly embrace its origins as a sport for everyone? Today I have the pleasure of sitting down with Russell Smith of Golf It! to uncover how this groundbreaking facility in Glasgow, Scotland, is redefining golf’s accessibility and inclusivity. 

Golf It! is a bold and innovative concept backed by the Royal & Ancient Golf Club (R&A), and it challenges stereotypes while creating a welcoming pathway into the game for families, lapsed golfers, and time-starved players alike.

Golf It! is breaking traditional rules to foster community connections, breathe new life into an underutilized space, and make golf accessible to all ages and abilities. 

From creating adventure golf courses inspired by children’s ideas to embedding accessibility into every facet of their operations, Golf It! has become much more than a sports venue—it’s a vibrant community hub transforming how people engage with golf.

Whether you’re passionate about sustainability, intrigued by the intersection of sport and social impact, or simply curious about the future of golf, this episode is packed with inspiration. 

From partnerships with global brands to programs for schools and individuals with disabilities, Golf It! sets a new benchmark for how golf can thrive for generations to come. 

Topics covered:

• Setting the Stage: Introducing Golf It! [0:00]
• The Origins and Mission of Golf It! [6:15]
• A New Pathway to Golf [14:35]
• Engaging the Community [25:00]
• Expanding Golf’s Reach [34:23]
• Golf for All Abilities [42:43]
• Partnerships and Future Impact [48:58]

 Resources & People Mentioned

• Golf It!: Website
• The R&A: Website
• AIG Women’s Open: Website
• EDGA: Website
• Callaway Golf: Website
• Arnold & Winnie Palmer Foundation: Website
• Russell Smith on LinkedIn

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