Branding - What Business Needs to Know

One of the goals of the Business News Hour is to offer business owners/managers and boards information on how they can boost their success. In this segment we visit with our friend Brooke Benschoter of The Consultancy a public relations and branding firm here in the Des Moines Metro. What is it that businesses can learn and then do to increase acceptance?  Have a listen: 

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.