IAM2646 - The Transformative Power of Change

2025-11-10

In this special episode, Gresham discusses how change is inherently messy: altering one part of a business triggers a domino effect that ripples throughout the whole operation. As his original marketing company, Blue 16 Media, morphed into an umbrella brand with multiple niche services, he recognized gaps and inefficiencies that needed new solutions. Scaling back in one area led to staff turnover, prompting him to emphasize accountability—whether you’re a solo practitioner, franchisee, or business owner—because doing the...

In this special episode, Gresham discusses how change is inherently messy: altering one part of a business triggers a domino effect that ripples throughout the whole operation.

As his original marketing company, Blue 16 Media, morphed into an umbrella brand with multiple niche services, he recognized gaps and inefficiencies that needed new solutions.

Scaling back in one area led to staff turnover, prompting him to emphasize accountability—whether you’re a solo practitioner, franchisee, or business owner—because doing the same thing will never produce different results. He stresses the importance of foundational fixes before sustainable growth can happen.

Blue Star Franchise: bluestarfranchise.com
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Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

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