“You’re the brand/niche” is toxic AF

2023-02-13

Are you the niche/brand? 👀 In the world of Creators, influencers, thought leaders, and personal brands - one trend is growing in popularity and that’s the “anti-niche” Creator. What does that mean? That you don’t have a niche, you ‘are’ the niche… or you ‘are’ your brand. In episode 03 of I’m lost, so what? Cassandra explores this concept with a critical and anti-capitalist lens and how being the ‘niche’ and ‘brand’ is actually toxic AF. You get to meet her alter-ego, “Sassy Cassie” who doesn’t hold back. In this episode,...

Are you the niche/brand? 👀

In the world of Creators, influencers, thought leaders, and personal brands - one trend is growing in popularity and that’s the “anti-niche” Creator. What does that mean? That you don’t have a niche, you ‘are’ the niche… or you ‘are’ your brand.

In episode 03 of I’m lost, so what? Cassandra explores this concept with a critical and anti-capitalist lens and how being the ‘niche’ and ‘brand’ is actually toxic AF. You get to meet her alter-ego, “Sassy Cassie” who doesn’t hold back.

In this episode, Cassandra covers:

Her personal story of how she was the ‘brand’ and what happened
What she believes happens when you are the ‘niche’/’brand’
And questions (of course) to consider if you’re currently on this journey

If you are building a personal brand or want to position yourself as a thought leader, or need help to get your company or organization more visible - learn how to amplify your message, rally your community, and create inclusive, awesome content with the support of The Quirky Pineapple Studio. Learn more about our services here: https://thequirkypineapple.com/

Connect with Cassandra elsewhere:

Cassandra’s Personal Instagram - https://www.instagram.com/cassandratle/
The Quirky Pineapple Studio Instagram - https://www.instagram.com/thequirkypineapplestudio/

Additional resources mentioned in the episode and for Thought Leadership:

5 Biggest Social Media Trends in 2023 from Vanessa Lau: https://youtu.be/yuL4Ror87VU
“Why Thought Leadership is Important and How to Establish It”: https://thequirkypineapple.com/blog/2022/07/08/why-thought-leadership-is-important-and-how-to-establish-it%ef%bf%bc/
“3 Thought Leadership Examples to Avoid Being a “Bro”: https://thequirkypineapple.com/blog/2022/08/10/3-thought-leadership-examples-to-avoid-being-a-bro%ef%bf%bc/
“LinkedIn vs. Instagram: Which Platform is Best for Thought Leadership?” https://thequirkypineapple.com/blog/2022/08/04/linkedin-vs-instagram-which-platform-is-best-for-thought-leadership-content%ef%bf%bc/

“How to Use Your Brand Message Strategy with Thought Leadership” https://thequirkypineapple.com/blog/2022/08/31/how-to-use-your-brand-message-strategy-with-thought-leadership/

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