Be Your Own Content Creator For Your Brand | Melissa Simonson | Ep. 619

In this episode of Lunch with Norm, Norm Farrar welcomes back Melissa Simonson. We'll be discussing how you can be your very own content creator for your brand.

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More about Melissa...

Melissa, a seasoned eCommerce veteran, has transitioned from writing product descriptions in the early 2000s to becoming a viral content creator on TikTok. Her recent videos have landed her in major publications like People Magazine, Glamour, and Newsweek as she promotes healthy, organic alternatives through TikTok Shop. With a focus on sustainable products made from study-backed medicinal herbs, she’s proving that even the most experienced in eCommerce can find a new calling. Now, she's on a mission to bring these innovative, natural products to the masses.

 

This episode is brought to you by Stack Influence:

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• Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
  
  
• Pay influencers only with products (stop negotiating fees)
  
  
• Increase external traffic Amazon sales (get to top page rankings)
  
  
• Get full rights image/video UGC (build your brand with authentic content)
  
  
• 100% automated management (don’t lift a finger to get influencer collabs at scale)   

Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  

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This episode is brought to you by Startup Club:

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*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.