Fueling Process and Technological Change | How to Drive Delight the Mercedes-Benz Way
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time

Fueling Process and Technological Change | How to Drive Delight the Mercedes-Benz Way

2021-12-23
This is the fourth in the five-part series, "How to Drive Delight the Mercedes-Benz Way." In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders transformed their customer experience through a clearly defined set of strategic objectives. One of the target areas pursued by leaders was to fuel process and technological change to enable customer delight. What process improvement/technology integration prog...
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