Brainfood Live On Air - Ep218 - Turning Employees into Linkedin Talent Influencers

2023-08-11

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TURNING EMPLOYEES INTO LINKEDIN TALENT INFLUENCERS One of the great case studies which have emerged in recruitment over the past month has been Cisco's remarkable employee advocacy programme, in which 84,000 employees received training on how to be a LinkedIn influencer. We can forget that almost all of us have powerful networks, many of which are plugged into the world's number one professional networking site, but few of us are actively posting on it. Might it be that we have simply never received the training for it? We're going to explore this example and figure out whether it can be replicated for other e...

TURNING EMPLOYEES INTO LINKEDIN TALENT INFLUENCERS

One of the great case studies which have emerged in recruitment over the past month has been Cisco's remarkable employee advocacy programme, in which 84,000 employees received training on how to be a LinkedIn influencer. We can forget that almost all of us have powerful networks, many of which are plugged into the world's number one professional networking site, but few of us are actively posting on it. Might it be that we have simply never received the training for it?

We're going to explore this example and figure out whether it can be replicated for other employers

- How many employees are on LinkedIn

- How many are daily active users

- How many are weekly active, or monthly active

- Can we identify those who are already active on platform?

- What training is required to activate more?

- How can we reward such behaviour?

- What are the risks of activating an employee base on LinkedIn?

- What direct incentives can we put into place?

- How can we track performance over time?

Let's see if we can put together an employee advocacy plan for LinkedIn!

We're with Vicki Saunders, Employer Brand Lead (Curry's plc), Richard Bradley, VP Strategic Sales & Customer Success (Kelly), Leah Wise, Global Employer Branding (Hellofresh) & Marian Jarzak, Employer Brand Partner and we're on Friday 11th August, 2pm BST - save your spot by clicking on the green button!

Ep218 is sponsored by our buddies Greenhouse

In today’s competitive talent landscape, being people-first is business-first. Greenhouse helps companies adopt a flexible, fair, and efficient approach to hiring. Empower everyone from recruiters to hiring managers to make confident decisions that strengthen your business. Get measurably better at hiring with a data-driven approach. Discover how Greenhouse can help you hire for the kind of business you want to build.

Learn more at Greenhouse.com/hire

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