Book: Building a Storybrand
Reset Your Thinking Podcast

Book: Building a Storybrand

2025-03-05
Building a StoryBrand 2.0 I. Executive Summary "Building a StoryBrand 2.0" by Donald Miller outlines a framework for clarifying a brand's message so that it resonates with customers. The core principle is that customers are the heroes of their own stories, and brands should position themselves as guides who help them overcome problems and achieve success. The book argues that clear messaging, focusing on customer needs for survival and thriving, is essential for cutting through marketing noise and driving business...
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