When Does Brand Building Really Count? with Rose Sommerich

We’re all familiar with stories of brand successes and failures, but what should you do when that brand is your own? In a fun and informative discussion with brand and marketing leader Karen Rose Sommerich, we discussed the moments in your organization’s growth when brand thinking can matter most. Some of the topics covered in this podcast include:

• How shift from a mindset of Product Market Fit (PMF) to Brand Market Fit (BMF)

• The importance of building internal consensus and discipline behind your brand story

• The power of narrative and storytelling to help an organization stay true to its promise as it scales

• The growth moments and milestones where a focus on brand can drive better outcomes

Listen in for some great tips and stories of using brand thinking to navigate growth and build momentum.

The Wise Up! Podcast is your regular dose of business wisdom, brought to you by the members of OpenWater. Hosted by Ken Pasternak.