Episode 57: Artificial intelligence and Jobs-to-be-done

Many listeners will know that this podcast has a JTBD affection to put it mildly. In this episode we will do something very Un-JTBD like: We will talk about a solution! It’s a solution that everyone is talking about right now: Artificial intelligence. What we want to do today is look at AI from two perspectives. The first one is how AI is or might be useful in the context of the Jobs-to-be-done philosophy and practice. The second one is more general: What customer jobs might AI help address? When we think about a company context: What jobs is AI well suited to do? It’s the PQP-Team only this time and we jump right in.