Sherbet Taxis Revealed: Asher Moses on Trade Struggles, Tech & Taxi Shortages

Part 1 wo-part podcast, we sit down with Asher Moses, the founder of Sherbet Taxis, to dive deep into the London taxi trade — past, present, and future.

We cover everything from:
🚕 Trade challenges and industry changes
📚 Knowledge issues old and new
🔧 How technology is reshaping fleets and rental models
👥 The shortage of taxis and the rise of shared cab scenarios
📖 Personal stories, insights, and behind-the-scenes moments from decades in the business

Asher gives a unique perspective on how Sherbet is pioneering data-driven fleet management, supporting drivers, and adapting to a shifting industry.

Whether you’re a Knowledge student, a cabbie, or just interested in how London’s iconic black cab trade works, this two-part conversation is packed with insight, honesty, and fascinating stories.

👉 Don’t forget to like, comment, and subscribe for more episodes on The Knowledge, the cab trade, and the people shaping its future.