Designing for Moments That Matter: What Amazon One Medical Teaches Us About Human-Centered Design

In this episode, Dr. Joseph Michelli explores what all industries can learn from Amazon One Medical’s approach to designing human-centered experiences.

He highlights lessons from his book about One Medical, All Business is Personal. In it, Joseph explores why Amazon purchased One Medical for 4 billion dollars and how Amazon One Medical intentionally supports patients before, during, and after care delivery - transforming transitions into opportunities for trust and long-term loyalty.

With practical examples, Joseph discusses how businesses can reduce friction, design for continuity, and balance digital convenience with human connection. Listeners are encouraged to purchase All Business is Personal. They can also obtain a detailed infographic based on this podcast from Joseph's website. Also, anyone who wants to speak to Joseph can contact him directly. If you find value in this podcast, please like, rate, comment, share, or subscribe!