E67 How to launch a book that sells

In this episode, Gabrielle, a UK-based product marketer at the Association for Project Management (APM), shares her journey from general and event marketing in Shoreditch, London, to specializing in product marketing. 

She discusses the importance of setting boundaries, leveraging SEO and digital marketing skills, and collaborating across teams. Gabrielle highlights a successful book launch, “Neuroscience for Project Success,” detailing her strategic approach and use of search data. 

The episode offers practical insights on transitioning roles, measuring success, and the value of cross-functional teamwork in product marketing.