Mastering the art of influence and persuasion - Professor Zoe Chance

Zoe Chance wants you to be charismatic on climate 

What really changes people’s minds? Is it passionate argument, cold hard facts, or winning over the most famous people on the planet? 

Climate folk have been trying all of the above for decades: with mixed results. But the most powerful tool of all is one we so often discount: speaking our personal truth to those closest to us.  

Zoe Chance is Assistant Professor of Marketing and Senior Lecturer at Yale School of Management, where she teaches the top-ranked MBA elective ‘Mastering Influence and Persuasion’.

She is on a mission to turn us all into the charismatic leaders the climate needs – with a few simple hacks from the latest behavioural science. 

Zoe tells her story of going from shy child, to running a $200m Barbie brand, to becoming a world-expert in the science of persuasion and author of Influence is your Superpower.  

At the same time, she has been on a decade-long journey to becoming a climate activist.   

It’s a fascinating tale, and Zoe is such a natural conversationalist 

To find out how to supercharge your climate influence – with a little help from cutting-edge behavioural science, listen in.

...what is going to change the worlds of the climate crisis influences...? what makes almost anything important happen. It's not like you have to focus your whole entire life and career on studying influence. It's whatever it is that you want to make. Whatever change you make in the world, even just whatever difference you want to make for your own self, your family, your community, your organization influences the way that you get there.

...So there is no other way. There's no other way. And I'm excited to be able to help interest and inspire some people to be a little bit more mindful about studying and learning about influence, to practice it so that we're not leaving influence in the hands of the power hungry...

REFERENCES:

https://www.zoechance.com/

350.org - An international movement of ordinary people working to end the age of fossil fuels and build a world of community-led renewable energy for all.

https://350.org/about/

https://faculty.som.yale.edu/zoechance/

https://www.linkedin.com/in/zoebchance

Conversations on Climate is a podcast produced by United Renewables in association with the London Business School Energy Alumni Club. 

It brings together the best minds from academia and business, to offer their experience and expertise in the face of climate change –from game theorists to corporate diplomats, and oil industry veterans to micro-algae entrepreneurs. 

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Throughout season 1, we talk about how the scope of the challenge before us is beyond that of any one individual or any one solution. We talk to thinkers, researchers, policymakers, and business leaders. They discuss a diversity of ideas and solutions to global climate and environmental issues and why they matter.

Season 1 is presented by Chris Caldwell and produced by UNITED RENEWABLES in association with LONDON BUSINESS SCHOOL, ALUMNI ENERGY CLUB.

For more information visit: https://www.unitedrenewables.co.uk/resources

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