Branding Ethos (What is it?)

Most brands fail because they focus on products instead of ethos. In this video, I break down the exact framework I use as a branding consultant to help brands build authentic essence that makes customers feel like heroes. You'll learn the one question that separates strong brands from weak ones, why Cracker Barrel's recent rebrand disaster proves this point, and the simple 6-step process to create brand ethos that turns purchase decisions into meaningful choices. Whether you're launching a new brand or rethinking an existing one, this systematic approach will show you what you're really selling and how to make offers that actually resonate with your audience.