Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable
Managing Marketing

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

2018-06-05

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today.

https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

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