The ”X” Factor: Strategies for Winning Images, Lasting Impressions, and Brilliant Brands

The “X” Factor: Strategies for Winning Images, Lasting Impressions, and Brilliant Brands

LEARNING OBJECTIVE: Identify and enhance personal brand image
Everyone is looking for ways to gain a competitive edge. How can we ensure success? Or, how can we avoid mistakes
and pitfalls? The secret to long-term success is leaving lasting impressions. You may need a brand and image makeover. We all have an image, whether good or bad, that leaves an impression on everyone we meet. We are often unaware of what that image is really saying. When people hear your name or look at you, they have a series of perceptions that determine their decisions and thoughts. These consistent thoughts define your brand. Your visual appearance, actions, reactions, and reputation impact those perceptions. “Behavior is the mirror in which everyone
shows their image.” –Johann Wolfgang von Goethe

As professional women, it is critical to be deliberate about designing an image and brand that support career goals and personal values. Come join a panel of peers discuss critical factors that make or break your winning image, lasting impression, and brilliant brand.

At the end of this workshop, participants will be able to:

1. Explore what their personal image conveys
2. Examine ways to build personal image conveys
3. Discuss common mistakes that make or break a winning image and brand
4. Create strategies for building a brand and image that works for their organization’s culture

MODERATOR: Pauline Mosley, Professor of Information Technology, Pace University

PANELISTS:

Michael Powell, Vice President, Organizational Development & Training, Powell Consulting Group

Veronica Nelson, Talent Capture and Redeployment, Northrop Grumman Corporation