AI, Google, and The Future of Clinic Marketing with Neil Trickett

In this new episode of The Clinic Boss Show, Rick sits down with Neil Trickett to discuss the key marketing and recruitment strategies for physical therapy clinics, emphasizing the unique challenges of multi-location practices. They discuss the evolving role of SEO, AI, and content marketing in driving patient acquisition while also highlighting innovative recruitment methods like Google Jobs and proactive hiring.

Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.

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Timestamps:

(00:00) Introduction to Practice Promotion and Marketing for Clinics
(02:58) Marketing Strategies for Multi-Location Clinics
(06:02) SEO Techniques for Ranking in Multiple Locations
(09:12) The Evolution of SEO and Content Marketing
(11:56) Recruitment Marketing Strategies for Clinics
(14:48) Leveraging Google Jobs for Recruitment
(17:58) Conclusion and Future of Marketing in Clinics
(23:20) Maximizing Recruitment with Google Ads
(26:41) The Power of Retargeting Ads
(28:39) Proactive Recruitment Strategies
(29:20) Leveraging AI in Marketing
(35:00) Navigating Economic Uncertainty
(42:29) Introducing the Market to Grow Strategy