How We Built An 8 Figure Brand On TikTok

2025-01-05

Welcome back to another episode of the OHM Podcast!This week, we're talking all things Tik Tok with Graeme and Rafay of Uptik. These guys have been in the eCom world for a number of years; building and exiting a number of their own brands. A few years back they heard about Tik Tok and quickly became experts. They now use Tik Tok to grow their own brands and run The Uptik, a community and coaching programme which helps pass their knowledge on to others.Brand owners… this is one you don’t want to miss.00:00 - Introduction08:45 - Dis...

Welcome back to another episode of the OHM Podcast!

This week, we're talking all things Tik Tok with Graeme and Rafay of Uptik. These guys have been in the eCom world for a number of years; building and exiting a number of their own brands. A few years back they heard about Tik Tok and quickly became experts. They now use Tik Tok to grow their own brands and run The Uptik, a community and coaching programme which helps pass their knowledge on to others.

Brand owners… this is one you don’t want to miss.

00:00 - Introduction

08:45 - Discovering Amazon

25:10 - Transition to TikTok

31:40 - Understanding TikTok’s algorithm

39:00 - Content Creation on TikTok

45:20 - The TikTok Shop Era

53:00 - Key Metrics for TikTok Success

01:05:00 - Scaling Strategies

01:10:45 - Closing Thoughts

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At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.