The importance of targeting your audience when creating marketing material with Laura Weaver

Laura Weaver discusses the dangers of producing marketing material with ‘catch all’ message and shares her expert advice for creating targeted messages to achieve the best return on your marketing spend. 

What you’ll hear:

• The risks of generic marketing messages
• Where to begin when considering your marketing material
• Examples of a targeted campaign
• How to track how successful your marketing is

Who should listen:

• Team members responsible for marketing within the practice
• Practice managers who’d like to increase patient numbers or uptake of certain treatments
• Practice owners and managers who don’t currently do any marketing